Cathrine Richards

Head of Impact Management

Cathrine works closely with the ADR Wales team to help deliver a programme of work that considers and maximises its ability to deliver impact from project conception to the dissemination of findings and beyond. Cathrine is responsible for the development of all ADR Wales affiliated communication activities, working closely with impact and communications leads from across the ADR UK partnership to champion the safe use of anonymised administrative data for research and the value of research undertaken in this way. Cathrine’s background is in public and media relations, where she worked for a number of years in agencies in Wales on the strategic planning and implementation on a number of well-known consumer and B2B accounts.  Cathrine is based at ADR Wales offices at Swansea University.